Performance of Top 5 Beauty Retail Apps on Unified Platform in Croatia, Q4 2023

In the fourth quarter of 2023, the top five beauty retail applications in Croatia exhibited diverse performance metrics across downloads, revenue, and weekly active users, according to data from Sensor Tower.

Notino: profumi e cosmetici experienced a significant fluctuation in downloads, peaking at approximately 10.7K in the week of December 4. The app saw a notable increase in weekly active users, reaching around 19.5K in the same week.

Douglas Hrvatska had a more stable performance in downloads, with a high of 2.4K in mid-October and a moderate decline towards the end of December.

OnSkin - AI Product Scanner showed a gradual increase in both revenue and active users. Weekly revenue peaked at approximately $155 in late October, while active users reached around 753 by the end of December. Downloads also saw a steady rise, culminating at 280 in the final week of the quarter.

CHARLOTTE TILBURY maintained a consistent number of weekly active users, peaking at 353 in mid-November. Downloads were moderate, with a high of 121 in mid-October and 105 in the final week of December.

BEAUTY BAY had a relatively low but stable number of downloads, peaking at 65 in mid-December. Weekly active users showed slight fluctuations, peaking at 286 in the final week of the quarter.

For more detailed insights into the performance of these apps, visit Sensor Tower.